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Comprehensive sales data available across CPG categories, including beauty helps brands create smart strategies.
October 17, 2023
By: Christine Esposito
Editor-in-Chief
NIQ is now offering measurement of sales in TikTok Shop. The company says the initiative empowers brands and retailers with “unparalleled insights” into their product performance within TikTok Shop, encompassing crucial metrics such as sales volume, value, and market share at the brand level. TikTok announced the full launch of TikTok Shop in the US in September. TikTok Shop brings shoppable videos and live streams directly to “For You” feeds and give brands, merchants and creators the tools...
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